One of the fastest and easiest ways to get something up and running is to have a company blog instead of a standard "brochureware" website. This type of website is very easy to get set up and can be done on your own if you want to take a little time to learn the basics.
Even if you have a website already, adding a blog to your online marketing ideas can have a great impact on your business and how prospects and customers view your business. 
Reason #1 - It gives you a way to communicate with your customers faster
Having a useful blog on is a great way to update your customers faster than any other means used. You can add new information to your blog a couple of times a day if you really want to. You can update it on your own and on your own schedule. This doesn't cost you any money to add to it.
You just need to make sure that you always keep reminding you customers to keep an eye on the blog. Tell them you post special offers, announcements on new products and services, and most importantly, tips and tricks they can use.

Reason #2 - It gives prospects and better feeling about you and your company
By giving prospects a link to your blog, you can show them that you are helpful, knowledgeable and are the expert in your industry.
By adding useful and educational articles or videos to your blog, you are showing them that you are the expert and that you are happy to educate them about your products and services. They also feel that they know you better after reading a few of your blog posts and this helps put them at ease.
It's really important that you write your articles like you would talk to someone. Make sure it is in your own voice. This will make a world of difference to them when they read them.

Reason #3 -Search Engines love blogs
By, design, blogs rank better in search engines than standard basic websites do. They are created that way by default. Also, search engines love content and that's what blogs are... Lots of content. The more that you post on your blog, the more the search engines are going to see that you are adding new stuff to your site. They will come back more often and index each of your blog posts like it's it's own page.
You can either have a regular 5 page website, or you can have a blog that has a new post every week adding up to 52 new "pages" each year. See the difference?
See how blogs can be very useful in your business? In today's world you can't afford to miss out on an easy marketing idea that will help you stand out from the competition and your blog can do this for you.