As a business owner, the goal is to have your business generate as much money as it can. For traditional businesses and online businesses, you will find the methods that you can use to reach this goal are many. However, for an online business, the options are much more. One such method that is being used as an avenue in which to ear more income is seo or search engine optimization.

Unfortunately, many online business owners have never heard the term "seo". A very simple explanation of this technique is that is a method in which specific keywords are used in websites, text, and articles to help your website rank higher with all of the major search engines. As the largest amount of the traffic to your website is generated by these search engines, it is important to understand that you need to do everything you can to get a high search engine ranking.

To decide upon the keywords you are going to use in your website and online marketing strategy, you must first consider how your target market will conduct a search for what they are looking for. For example, if you are in the pet products business, what is the customer going to put in the search field to find your products? It may be "cheap pet products", "low-cost pet products", or even "healthy pet products". You must determine the best keywords to help bring those customers to your website.

If your goal is to earn more income, you must take the opportunity to educate yourself in search engine optimization. Without using this technique as part of your online marketing strategy, you definitely are losing a large amount of potential traffic and sales. If you do a quick search online by putting in a few choice keywords that are relevant to your business, see how long it takes to find your business. If you rank in the first twenty-five results, you've done great. Did you rank in the top fifty? One-hundred? Gave up trying to find your site in the results? You need to get educated on seo to help your business become a top competitor in your industry.