Information product creation is normally approached by entrepreneurs by researching the product online, writing the ebook, launching a pay per click campaign, writing articles, SEO and maybe issuing a press release. While these are standard practices and they definitely work, there is a better way. It is using email marketing to create and sell your information product.

Here are 5 steps on information product creation with email marketing.
1. Create a squeeze page offering a short report for subscribers to sign up to your newsletter. Make the report related to the information product you want to sell.

2. Your subscribers on your list are people who have an interest in the market you're selling to. Deliver the report as promised on the squeeze page and follow up by asking them for comments.
The key is to make yourself approachable. Use an email address which they can contact you directly. You may need to ask them several times for feedback because people are busy and they forget about things.

3. During this time, find affiliate products which are related to the market. Email your subscribers recommending them to buy through your affiliate link. Monitor the sales and responses to the different products and make a note of which one sold well and the number of sales.

4. With your subscribers' feedback on your information product, email everyone with the top 5 things that people liked the most. Then follow up with another email, telling them that based on the results, you are thinking of creating an ebook on a particular topic.

Through the sales of the affiliate products which you promoted to your list, you will know what sort of products they are interested to buy and at what price.
Ask them if they would be interested in buying such an ebook and how much you think you should charge for it. Also ask them what additional information they would want to read about. This feedback is critical for information product creation.
To increase the response to your survey, tell them that you will give free review copies to the first 10 people who reply.

5. Follow up again and tell the subscribers, the response has been overwhelming. Then offer another 10 review copies to the next 10 people who reply. Inform your list that it's a way of thanking them for being a loyal subscriber.

Using this email marketing campaign, you now have enough information to decide what type of information product you can create that people are interested in. The ebook that you will write on, is what the market wants.

Next, you need to focus on your email marketing to sell your information product. Here is what you should do.
1. Start to write your ebook based on the information given by your subscribers. At the same time you should be promoting your squeeze page to get more subscribers.

2. About once or twice a fortnight, tell your list about your progress of the ebook. Ask them for comments and for ideas in every email. This will make them feel as though they are actively taking part in the information product creation.

3. Continue to gather feedback from the emails and continue to ask questions until your ebook is finished. Remember with all your emails, you should make a remark of how well the ebook is progressing and how much valuable information you've received from everyone.
This will get your subscribers excited about your project as well.
 
4. Once your information product is complete with the sales letter and website, email your list. Tell them that the ebook is finally complete. Give them a discount because they have helped you with the content.
These steps are a sure way to create an ebook that will sell. As soon as you launch your product, your list will jump on it. It's because you have spoken to them about it for the past several weeks. They are anticipating your ebook. Information product creation is a guaranteed way of making money when you add email marketing to your process.