There are multiple link popularity tools to help website owners find out who is linking to their site, but also to give a useful benchmarking report to quickly show where you stand in comparison to competitors and other major online players.
Here are some ideas for useful data you can gather using the Link Popularity tool:
1. Total number of pages in each search engines index that contains a link to your site, including your own website.
2. Browse through the sites that are linking to you. This gives you a view of the volume and quality of pages linking to you. It's another way to view the sites that may be referring traffic to you. Once you find out who is linking to you and where they are linking to, you can understand the areas of your site that are performing well. You'll also be able to strategize ways to improve your reach and performance by knowing your audience.
3. How are your competitors performing in search engines? If they are performing well, you can look at the sites that are linking to them to understand the places you need to improve your visibility.
This tool SHOULD NOT be used to:
1. Determine the dollar ($$) value of a website domain name. This tool is simply provided as a convenience and the user should take note that not all Links are equal in the eyes of the search engines. Just because one site has more links than another does not mean that it is a better site or necessarily more popular.
2. Excessively track link popularity values. Measuring your link popularity values once per month is more than enough. Checking daily or weekly is not a good use of your time. Instead, go create some new content that your visitors would benefit from. Suspicious activity will result in limited access.