Videos are remembered by your customers for a long time. Your business logo, website address and product names are easy to recollect when you show them in a video.
Viral effect
If you make your videos entertaining or informative to your viewers your video links will be passed on to others and will create a viral effect before you know it thousands and thousands of people would be exposed to your website.
Its not uncommon to see a video which has 10,000 views actually 10,000 is a conservative figure. Even if only 10% of these viewers go to your website that is 1000 targeted visitors to your website.
Case in point the success of the movie "The Secret" was mainly based on a preview video released by the creators of the movie. Everywhere people were posting the links for the trailer and when the movie was released after 2 months it was selling like crazy.
Improve Stickiness
As you create more videos people will start to go to your website to see if you have the information they are looking for. For instance you have a cooking website and you released a video on Curry recipe the person who watched the video may come to your website to see if you have anything related to low fat recipe.
Increased Trust level
Studies show that the trust level for a brand image increases after people watch a video about the company. As you release more videos you will start to build a raving fan base for your website and they will promote you for free in forums and discussion groups.
Stand out from the competition
If your competitors are not aware of video marketing you already have an edge over them. Videos help you to gain more respect and credibility with your prospects. They will eagerly subscribe to your lists and see what else you have in store for them.
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